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Category: Development

Dedicated Hosting Services: Presenting Your Online Brand

dedicated hosting services

Launching a new brand can be incredibly stressful. That’s why having the help of dedicated hosting services can be the difference between being successful or not. Good hosting is the foundation of every great brand, but there are many other factors that go into it, too. You can’t just launch a business or a brand without a clear plan that lays out everything you need to do along the way. 

There are many different ways to launch a brand, but there are four primary things that every business needs to think about as they plan. Here is a deeper look at the steps you need to take to best present your online brand.

4 Steps to Presenting Your Online Brand

Define Your Values

Before you can do anything involving your brand, you first need to define what your values are. Think of your brand values as the driver of your brand’s car. Without it, there is nothing guiding your brand or motivating it to get from one point to another. You need to remain consistent in everything to do with your brand, and your values define what those are going to be.

This goes much deeper than just your logo; it is what you say and how you say it in addition to how everything looks. People should be able to recognize you and your content no matter which social media channel they are on. Examples of what your brand values typically represent are:

  • The tone of voice in content
  • Colors
  • Fonts 
  • Graphics 
  • Personality 
  • Visual appearance 

Clearly defining these early on in your process will make things easier down the road. You won’t need to be constantly making decisions about what you need to do when you are building your website or using dedicated hosting services, because you’ll already know what the specific colors or font need to be.

Understand Your Customers

Before you can sell to your customers, you have to identify who they are and what they like. One of the easiest ways to do this is to create ideal customer profiles. These are fictional representations with the attributes of real customers that you want to target. 

For example, if you run a bakery in a suburb, one of your customer profiles might be Thomas, the 25-year-old recent graduate who has gotten his first job and sees your bakery on his commute every morning. He has the income to justify spending money on a pastry that might be more than something from McDonalds, but is still on a budget. 

He spends a lot of time on social media, so targeted Instagram ads will be a great way to reach him. If this hypothetical bakery was yours, you should aim to create social media content that focuses on showcasing your store and how convenient it is to stop by on your commute. 

Having these tools might seem silly at first, but they are meant to help you stay focused on the things that matter and make your brand money. The most important thing you can do for your brand is stay consistent, and these are the factors that help you do that.

Determine Your Fit in the Big Picture of Your Industry

Much like defining who your customers are, determining how you will fit into the marketplace is a central part of this process. You don’t want to enter a marketplace doing exactly what your competition is doing or one that is so saturated that you are lost in the shuffle. 

When you enter a new marketplace, you want to try to steer your business away from as much trouble and competition as possible. Trying to find a way to fit into the market in a way that is unique to you is one way to set yourself up for success instead of failure. 

You can’t start a business that is essentially something that Amazon is offering at a larger scale and lower price. Opening a business and establishing a brand requires a ton of research, but it pays off in the long run.

dedicated hosting services

Define Your Positioning Statement

Your positioning statement is essentially a culmination of all of these factors discussed so far. It is a concise statement that describes your target market, how you want your brand to be viewed, and what makes you stand out in the marketplace. This positioning statement will serve as the launching point of the rest of your brand, so you want to make sure you are very clear in your messaging. 

When creating a positioning statement, there are several questions you need to ask yourself. Is this clear and concise? Ideally, you’d want the statement to be fully understood by someone that isn’t affiliated with your business or industry. Does this statement address your specific target audience? If not, you need to change your messaging immediately to better attract them. 

Can your brand deliver on what you promised? If not, reevaluate immediately. Building a brand means building trust, and if you are lying to customers from the outset then you are going to face challenges in building a customer base. Does your positioning statement define your unique selling point? Being able to easily identify what sets you apart from the other brands is incredibly valuable and will be a way to cut through the noise of your established competition. 

Let InnoHosting’s Dedicated Hosting Services Help You Launch Your Online Brand

The basis of any online brand is good online hosting. Take advantage of InnoHosting’s dedicated hosting services in order to maximize your online brand. We offer help with everything from social media to 24/7 web maintenance to make sure your website is always functioning properly. 
Customer service is what we pride ourselves on; we won’t let your business down. No matter what you need in regards to online hosting, we are here for you. Contact us today to learn what we can do for your brand.

Business Hosting Services: Dynamic Web Page Performance

business hosting services

You’ve set out to open a website for your business. Before you can do anything else, you need to find out which business hosting services are right for you and your company. Once you have your hosting figured out, you need to build and launch your website. 

Chances are you are going to have one or more dynamic web pages on your site, so why not make sure they perform the best they can? Here’s a more in-depth look at what a dynamic web page is and why you need it to perform well to reach its full potential. 

What is a Dynamic Web Page?

A dynamic web page is a page that provides custom content for users based on search results or a specific request. This is also known as a dynamic HTML or dynamic content, with the “dynamic” term referring to interactive web pages created for each user. This is instead of making billions of static web pages that never change. 

You might be asking yourself, “What are some examples of dynamic web pages?” Thankfully, there are many to show. Have you ever purchased anything online? If so, you’ve experienced a dynamic web page. 

Maybe you don’t believe in shopping online and still need an example. As a matter of fact, this page you are viewing this very second is a dynamic web page. All blog pages are examples of dynamic web pages, too.

Whenever you interact with a page or website in a way that is unique to you, chances are you are on a dynamic web page. Static web pages are pages that do not use PHP or SQL codes, so they have hundreds and sometimes even thousands or billions of premade web pages that are ready to be loaded up when the action is triggered. 

As you can imagine, having a static website takes a lot of space and can take a long time to load. Dynamic web pages can also take a while to load if things aren’t maintained. Page speed is a fundamental metric for both SEO and customer retention. Here’s a more in-depth look at what impacts it and why it matters.

What Impacts Page Speed?

There are a multitude of different things that can impact page speed. The biggest ones, no pun intended, are bulky images that aren’t optimized. Images come in all shapes and sizes, but if you don’t want to be tied down to slow load speeds, you should look into compressing your images before loading them onto your website. 

Many different websites can compress images quickly and for free, such as:

  • TinyPNG
  • Compress JPEG
  • Image Optimizer
  • Imagify

Taking this extra step can ensure faster load speeds. Still, it isn’t the only thing that slows your website down; other issues are bulky, unnecessary code and outdated plugins that need to be disabled or updated to restore their functionality. 

All of these things are things the right business hosting services can offer. Regular site maintenance and monitoring things like load times and page speed can be the difference between your site ranking well and pulling in new leads left and right, or you watching it slowly drop in the rankings or idle in neutral for eternity.

business hosting services

Does Load Time Matter?

Let’s say you have a retail business that is running an online promotion for a new product. You’ve sunk a ton of time, money, and effort into this product, and it needs to roll out successfully. 

You get everything ready for launch to finally put this wonderful product into the marketplace, but there is a snag. It’s taking forever to load because your page speed is extremely low. Not only is it hurting brand perception, but people are beginning to get frustrated and leave your online storefront. 

Page speed is the length of time it takes for a specific web page to load fully. The average user has an extremely short attention span and even higher expectations. Eighty-six percent of all internet users expect a website to load within three seconds or less. 

For every additional second it takes for the page to load, you lose 11 percent of people, and that number increases exponentially after six seconds.

When people leave your page without interacting with anything, it is called “bouncing.” Websites that offer content people want to interact with and that load quickly have low bounce rates, but websites with poor content that serves no purpose and that don’t load fast will have a high bounce rate. 

The higher the bounce rate, the more it will hurt your ranking on search engines like Google. If your website takes too long to load and people don’t interact with it, Google isn’t going to think your website is relevant in comparison to others that do all of those things.

Why are Business Hosting Services Important to Having a Dynamic Web Page?

As mentioned earlier, having the right business hosting services can make all the difference. Dynamic web pages need to be updated regularly if you want them to reach their full potential. 

The sky is the limit with a dynamic website. You can reach your full potential with your SEO goals; you can run a highly customizable website to offer the sort of content you are best at creating and that your customers enjoy the most, and have all the tools you need to succeed online at your disposal. 

InnoHosting can help you reach all your online business goals. At its core, the biggest thing that impacts page speed and prevents dynamic web pages is a lack of space or poor hosting capabilities. That’s why InnoHosting is the ideal partner for your dynamic website. 

Our round-the-clock support team is dedicated to keeping the servers up and running at all times. Your server is the foundation on which you build everything, so it is essential for you to choose one that meets your needs and can work with whatever website you are trying to develop.

InnoHosting Offers the Business Hosting Services You Need

When you think of business hosting services, think of InnoHosting. We have been providing reliable and dynamic hosting solutions to thousands of websites for years. Contact us today for more information about what our business hosting services can do for you and your company.

Server & Data Migrations Without a Breach

server data migrations

How many times have you gotten a notification from your IT department saying there was an issue with the server? As technology ages, it needs to be upgraded and even replaced sometimes. An increasing number of websites are housed on old, outdated servers that need replacement while at the same time, newer and better technology is becoming available. If your website has been having issues due to your hosting service or other tech issues, it might be time to look into server data migrations.

What is a Server?

Have you ever wondered how the internet works? Some people don’t give it much thought beyond it comes from your WiFi router or a feed from the wall, but all the stuff you access online has to be housed somewhere physically. That is where servers come into play. Servers are like little pieces of real estate for the virtual world. 

Say you wanted to open a business that operated in the real world. One of the first things you’d need to do is find a space to work in. You’d go to a realtor and find a commercially-zoned space to lease or purchase so you could begin running your business. That same process happens in the virtual space, but instead of renting or purchasing square-footage to operate in, you are buying a plot of land in the online world. 

Servers literally come in all shapes and sizes. You can purchase your own server to operate, but much like purchasing your own home or own plot of land, it comes with its unique challenges. That is why so many people choose to rent their space in the virtual world. 

Choosing a hosting provider to house your website means you don’t have to worry about things like upkeep or maintaining the finer aspects of your website. It’s sort of like how whenever something goes wrong in your apartment, you can call your landlord to take care of it. 

What is Data Migration?

To put it simply, data migration is whenever any data is transferred from one place to another. This can take the form of server to server, application to application, or from one format to another. Just like if you were packing up your entire home to move from one place to another, data migrations are a big deal that involves a lot of planning and careful execution if you want things to go smoothly. 

There are many things that can go wrong with your migration, and if it is done improperly you risk losing or corrupting your data. That’s why it is so important to get a professional service like InnoHosting to handle your server data migrations for you. You wouldn’t hire a bunch of random movers to come in and take care of all of your valuable or fragile property, so why would you let a random or unvetted individual into your server with all of your sensitive information?

Why Do Data Migrations Need to Happen?

Server data migrations aren’t something that often happens for websites. Typically, there are only a handful of reasons you would migrate your server data. These reasons generally are generally moving from physical servers to cloud-based servers. There are three types of data migrations: 

  • Storage Migration
  • Cloud Migration
  • Application Migration

Storage migration is when you move data off existing arrays to more upgraded ones. It can also happen when you change server providers. Maybe your website was built by a marketing agency and housed on their server, but you are no longer doing business with them, or you aren’t happy with your current hosting provider and want to migrate to a better one. Regardless, anytime large amounts of data are moved from one server to another, it is called a storage migration.

Unlike storage migrations, cloud migration doesn’t involve putting migrated data onto a new physical server, but instead in the cloud. Cloud-based servers are becoming the standard operating procedure for many businesses due to how dynamic they can be. Depending on what you are trying to do and what sort of data you are handling, cloud storage might be right for your business.

Application migration happens more frequently than storage and cloud migrations – mostly because they can happen for a variety of reasons – where storage migrations only happen once in a while. This type of migration happens due to:

  • Moving data from on-premise to the cloud
  • Moving between clouds
  • Moving underlying data from one application to another
server data migrations

How Do Server and Data Migrations Happen Without Breaches? 

Nothing has been more important online in the past few years than data security. Breaches happen all the time and in many different forms, but one of the most vulnerable times for a data breach is during a server migration. The fastest way for a breach to happen is by not taking the process seriously.

Doing server data migrations is not something to do lightly or without a plan. You need to know all the possible errors that might expose your data during the process. If there are several people involved in the process, the risk of a breach becomes even larger. It’s essential to have a trained team of professionals that knows what they are doing and can accomplish the task at hand relatively easily. Some things you need to take into consideration when planning server data migrations are:

  • Having a secure data transfer
  • Secure server access
  • Secure data access
  • Increasing the number of permissions required to transfer data
  • Only using vetted software or software that you are familiar with already

Using a third party like InnoHosting to handle your server and data migrations lets you put your mind at ease. Our team of trained professionals knows the security risks that go along with this process and can help ensure all data migrations that happen on our servers are secure.

InnoHosting Handles Your Server Data Migrations Without the Risk of Breaches

When it comes to your server data migrations or any other server needs, think InnoHosting. We have been providing high-speed server access for business owners for years. Whether you are trying to find a host for your website or are opening a server reselling business, we are here for you. Contact us today for more information about the server solutions we can create for your business.

Online Transactions Without Fail

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Exceptionally Managed Dedicated Hosting Services Mean Business 

Imagine that you’re holiday shopping. You’ve spent a chunk of time picking out and curating your shopping cart and you finally approach the finish line at checkout – only to find your payment doesn’t go through. There’s nothing more frustrating than spending all that time and effort for it to be put to waste. Transaction issues will quickly deter customers. This is where managed dedicated hosting services come in. When left on their own, companies may find it a bit overwhelming to have to manage their servers and the technical difficulties that come along on top of their daily duties. Additionally, any brand or company knows that server issues such as these are avoidable. With a managed dedicated hosting service like ours, you won’t have to worry about online transaction issues, or anything else related to your web hosting platform. Here at InnoHosting, we have a few ways we can make sure your online transactions are running well.

Strong Servers

A guaranteed way for online transactions to fail is if the server cannot support a substantial increase in traffic volume. Whether the next big sale brings in more traffic than projected or holiday shopping gets a bit out of hand, guaranteeing that your site’s servers can handle high traffic is one way to help prevent online payment issues.

Proactive management of all server-side operations, server and data center migrations, and comprehensive server monitoring assures you that InnoHosting has your back when it comes to maintaining a strong, reliable server. With plans including up to 250,000 MB bandwidth, our servers can accommodate your growth. Not only that, but we also ensure that we can deploy a fully customized solution to any of your server needs.

Security

The last thing a customer wants to worry about is the security of their online payments.

When it comes to online payment transactions, security is the lifeline of a managed dedicated hosting service. Without dependable security, online payments would be impossible. Our free and dedicated SSL (Secure Sockets Layer) encrypts transactions, making our payment details confidential. That’s why InnoHosting is committed to providing security planning and monitoring around the clock, so neither you nor your customers have to think twice about the protection of their payments.

Last but most definitely not least, proper PCI (Payment Card Industry) compliance is vital in ensuring smooth sailing for online transactions. Through PCI compliance, customers can ensure that their information follows the requirements so all companies in charge of processing, storing, and transmitting credit card information keep a secure environment.

Lack of security is a recipe for disaster in the world of managed dedicated hosting services. Without it, online transactions would be next to impossible, which is almost unimaginable in today’s age. With managed dedicated hosting services, we make sure we are protecting your customers’ online transactions.

Constant Support

One of the best aspects of managed dedicated hosting services is that the weight of worry is lifted off your shoulders. With comprehensive server monitoring on both hardware and software services, complete project life cycle management, and much more, our dedicated servers are custom-built. Through using proven components that face our quality checks, we can ensure that your sites are in the best hands. This way, we can not only attest that your online transactions run effortlessly, but that your site is always supported. We also know that site issues such as online transaction difficulties can happen at any time, even in the middle of the night. We offer 24/7 support so that no matter the time of day, you know we’re there.  

Innovation

With technology evolving faster than ever, it’s no wonder companies are running into issues related to online transactions. If the person or company running your site is not equipped to keep up with the ever-changing demands of technology, online transaction issues won’t be the only problems you face. That’s why we stay true to our name: through innovative hosting, you know that we will always be one step ahead of potential issues. These days, running a site with outdated methods and tools is nearly impossible. InnoHosting is committed to constantly striving to achieve better results and providing solutions that are designed to elevate your hosting experience. We are confident in our ability to provide high-quality solutions at affordable prices – so much so that we have a 16-day money-back guarantee.

In today’s world, online payments mean more than just a simple transaction. For many, it may be their livelihood. With e-commerce becoming the new brick and mortar option, online payment transactions are more essential now than ever. That’s why InnoHosting, a managed dedicated hosting service, is committed to providing affordable custom hardware and software to fit your company’s needs. Whether you’re a small business and this is your first website, or you’re a large company looking for additional support, we have you covered. We’re ready to coordinate a plan to fit needs from basic to complex. Make sure to check out our variety of plans to learn more.

7 Effective Tips for Running Your Web Hosting Business

affordable reselling hosting

Reseller Hosting: The New Way to Earn Money Online

Web hosting is part of all types of e-business opportunities today. Why? Every website requires hosting space to secure the necessary files for its functioning, and that comes with a ton of business possibilities. Reseller hosting has become a massive phenomenon in the internet industry. It comes with the many benefits you receive from selling web hosting, without the added stress of starting your own hosting company. The key to success is discovering an affordable reseller hosting service to help you become a significant player in this market. 

What Is Reseller Hosting, Exactly?

As most are already aware, reselling an item entails buying a product and reselling it as your own, typically for a profit. Reseller web hosting is not that much different. Reseller hosting is the practice of creating a web hosting business from tools and services you resell from larger hosting companies. Affordable reseller hosting services can provide hosting to your clients as if you yourself were the web hosting company.  Reseller hosting services have become popular amongst entrepreneurs and business-oriented individuals in recent years due to its flexible and adjustable nature.

Another fantastic benefit of finding an affordable reseller hosting service is that your provider will handle all the back-end work. It will be beneficial to you to vet these services, as you do your research, to ensure that you’ll receive the best tech support in case issues arise. Web hosting is a competitive field – but can be highly profitable when run correctly. With a web hosting business, you can earn passive income every month, increase your earnings, and work from anywhere you want.

However, no matter how easy it sounds, it is hard work to kick off any business so not everyone may flourish. Lucky for you, we have created a simple guide with seven tips to afford you all of the world’s chances to succeed.

Here are seven tips to succeed in running an affordable reseller hosting business:

Create a Business Plan and Refer Back to It Often

Before starting your reseller hosting business, you need to make sure that you have a solid business plan. What goals do you have for starting the company? Before even getting started, take the time to put together a legitimate business plan. Running a business comes with many moving parts, and a plan will help you stay aligned with your goals, giving you leverage to succeed and keeping your mind focused on the tasks ahead of you. 

Pick the Right Reseller Hosting Plan for You and Your Business

The reseller hosting plan needs to be chosen wisely and carefully during the initial stages. Do your research and carefully choose when picking a reseller hosting service. If you are starting your business, you want to keep your costs low, so finding an affordable reseller hosting service is critical. A reliable source will offer excellent service, and their reputation will help your company grow exponentially. 

Establish a Memorable Online Presence

You are going to want to establish a notable online presence, one which people can’t forget. The first step you want to take is registering a domain name that is both unique and easy to remember. Next, build a website to be placed on this domain or hire a web designer to add finishing touches or anything else needed for your site to look its best. Many hosting service providers give customizable, affordable website templates for this purpose or offer related services. Display the available hosting packages and prices on the site, using the general business plan you wrote.

Market Your Business Effectively with Purpose

Branding and marketing your reseller hosting the right way is essential to gain more traffic and make potential customers aware of your website. You can’t sell if they don’t know you exist! Thankfully, the internet is chock-full of the best marketing tactics, so you don’t have to be an expert on the subject to get started. Start with basic tools, such as SEO, Google Adwords, and social media to expand your presence online. 

Keep Your Current Customers Engaged

After you have established a solid customer base, you want to make sure that you keep them engaged. Create a contact list of all existing customers and send them email campaigns, promotional deals, and newsletters to remind them of your company and the fantastic services you provide to them. There are many online tools to complete these tasks available for free or at a minimal cost. 

Provide Excellent Customer Service

One of the most critical traits of having a successful reseller hosting business is to provide excellent support and service. Typically, the best type of marketing for business are referrals from happy customers: and it’s free! If your customer service is exceptional, expect that information to spread. Highlighting the testimonials of satisfied clients on your website is one of the best ways to attract and gain more business.

Continue Your Growth and Expansion

Maintaining customer growth can make or break any business. Never forget your core values as a business while you gain more customers, and treat every client as if they are your first. Some ways to do this include:

Don’t try to rip off your customers. There are ethical approaches to handle a financial situation. People remember how you treat them. 

Take time to listen to your customers actively and respectfully. Could you get to know them and their stories? It’s useful to reach out to new customers based on your strengths. Pay attention to your web hosting services issues; your customers will love you for it. 

And there you have it! If you follow these seven tips, you will be well on your way to become successful in the web hosting industry.

Are you looking for an affordable reseller hosting service? Be sure to check out all of our amazing products and services, and for more tips, check out our blog.

What is WordPress Hosting?

WordPress Hosting Could be anything. We value all your efforts. We would like to bring you to the attention of international standards met by the interpolation of different attributes that has no difference to the real world scenarios. Thank you for the trust shown by 2000+ customers of WordPress Hosting.

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