Owning a business means managing multiple aspects of daily operations that keep your profit margins increasing or at least stable. However, it can become overwhelming to try and manage all those aspects by yourself. One aspect of overall business management is creating a reliable and functional business website. Then comes the hard part of business website maintenance, which is hard to balance if you don’t have a dedicated team of employees in charge of the task.

However, your IT provider can help when it comes to reliable business management. InnoHosting has all the tools and resources you need to successfully create, launch, market, and maintain your business website. No matter what your products and services are, we can help. Reach out to our business website maintenance team today to learn more, or visit our website to explore all the plan options we have.

In the meantime, learning some helpful tips on how you can increase traffic to your business website is a great place to begin. These tips will help you integrate practices to increase traffic to your website and bring more customers your way in the long run.

Tip 1: Become a Social Media Professional

Social media is not just for teens anymore. In fact, social media platforms of all kinds have become a popular method for businesses to market their websites and increase traffic. In the long run, becoming a social media professional, or at least proficient in basic social media settings, can bring you higher profit margins by reaching the right clientele. Furthermore, there are many options when it comes to which social media platforms you want to concentrate on. However, we recommend using at least a few for different types of marketing, as you can reach a wider audience this way. 

Social media allows you to show your creative side and establish a unique voice that matches your business website. When it comes to business website maintenance, social media can be directly linked together to bring customers more information with eye-catching posts. From Instagram to Facebook, Twitter, and other platforms, the options are endless for how your business can integrate social media content. 

Tip 2: Word-of-Mouth Promoting

On the other end of the spectrum is the old-fashioned approach of spreading your business website’s info by word of mouth. While it may be old-fashioned, there is a reason that word-of-mouth marketing is so effective even today– people talk! Simple flyers, as well as comments at your physical business location telling customers to visit your website, can increase traffic drastically. 

Furthermore, you can offer incentives for clients to share information about your business website, like discounts for posting on their social media accounts. You never know who might be interested in the products or services you have to offer if you don’t begin the cycle of spreading information.

You can also share information about promotional sales on your webpage, giveaways, and other things like featured blog posts. Once customers are on your site, they are more likely to explore features and shop online, thus increasing your sales. You can get them to sign up for an email or mailing list linked to your website simply by asking them at checkout. 

So don’t stay silent! Spread the word of mouth about your business website and you could be on the track to increased sales. 

Tip 3: Blog About It

Of course, bragging about your amazing business website is one way to increase traffic, but you can also blog about it. Blog pages and content are a great way to increase website traffic. When it comes to business website maintenance, a blog is pretty low-key and easy to fit into your schedule or timeline. You don’t have to post every day to create engaging, fun, and informative content that your readers will love about your products or services. 

Most customers want to learn more about the companies they are investing in, and blog posts are the place to do it. Plus, blog posts allow you to integrate SEO functions. SEO, or search engine optimization, means you use keywords that users might search in Google to find your products. The more you use these words or phrases, the more likely it is that people will stumble across your website. A short 500-word post once a week or every other week is all it takes for better business website maintenance and increased traffic. 

Tip 4: Examine Your IT Systems

Of course, reliable business website maintenance relies heavily upon trusted, secure, and fast connection speeds in your IT systems. Ask yourself if your systems are suiting your needs well. Are your IT connections reliable and secure? Have you had issues with sudden data crashes, breaches, or security threats recently? 

If you answered yes to any of those questions, then it’s time to reconsider your IT provider and switch to InnoHosting. We offer secure, reliable, and fast connections – guaranteed. Using the latest and most cutting-edge servers, software, hardware, and database, we bring you more for your money. We offer plans starting as low as $5.99/month paired with 24/7 technical support. With InnoHosting, you are never alone when it comes to business website maintenance. 

Tip 5: Contact InnoHosting

Our final tip to you is to go after the features and functions you need for the successful maintenance of your business website. InnoHosting makes creating, marketing, and maintaining a business website simple. Meet with our IT experts for more advice on your business website maintenance or to get started with one of our amazing IT plans. Learn more about how we can help and the InnoHosting difference. Contact us today!