Whenever someone is starting a business, they know they will need a website. Regardless of what type of business you are running, your website may just be an auxiliary component to your business model, or your entire business model may be entirely dependent on a good website hosting service. Each business owner should perform their due diligence to discover how valuable an asset their website might be to their specific business. After that research is performed, business owners can decide on how much they want to invest in their website.
Business hosting with cPanel is an optimal way for any business owner to improve their online presence. Whether it is your branding, e-commerce platform, or social media interaction, business hosting with cPanel is an ideal way to have detailed control over your website.
Here are four points to consider when shopping around for a new or upgraded business hosting service.
cPanel and SEO
One of the most important steps in running a successful business is effective marketing and advertising. When it comes to the online world, search engine optimization (SEO) is the key element in getting your brand out there. If you are unfamiliar, SEO is the ability to get your website ranked highly on Google and other search engines. This allows people who are searching for businesses to see yours on the first page of Google instead of the fifth page. Most users don’t search beyond the first couple of pages in any search engine.
cPanel has a set of tools that allows you to optimize your website so its SEO score can rank higher. This is essential if you notice your website is not getting a lot of traffic, or if it is relatively new. The cPanel SEO suite provides you with the ability to integrate social networks, include inbound and outbound hyperlinks, participate in tutorials, and more.
If your website is new or low in traffic, using the SEO tools in cPanel will help remedy that problem. Ultimately, increased traffic will also help you get ranked higher and will likely lead to new customers.
Easily Usable Dashboard
When it comes to website development, many people believe they simply lack the technical knowledge to develop an online presence. Decades ago, it was necessary to have an in-depth understanding of HTML and computer science; however, as technology has advanced, the power to develop and host websites can be placed in almost anyone’s hands.
cPanel provides its users with a graphical interface that makes website development much simpler than writing hundreds of lines of code. If the users have a basic understanding of how to use a computer, they will come to understand how cPanel works. This is due to the intuitive nature of the cPanel graphical dashboard.
Backing Up Your Website
As technology advances, so too do the techniques used by hackers. Additionally, internet and website code is never perfect, which means there is always the possibility of catastrophic technical glitches that could damage your website.
Finding your website held hostage or infiltrated by a hacker is a very compromising situation. It can completely disrupt your business flow. The same goes for a technical issue that can put a hold on business processes.
Backing up your website with cPanel is an easy process. It can also save you from significant stress and issues in the future. Backing up a website will allow you to revert your website to a previous form, the point at which you backed it up. This can remedy many issues created by human error, such as accidentally deleting an important line of code. Similarly, if a malicious line of code has been injected into your website by a hacker and you are unable to find it, you can revert your website to a previous state and get rid of the malware.
Additionally, if you discover a technical glitch or issue during a scheduled update, you can revert back to a previous state. It is advisable to keep your website regularly updated; however, if the issue creates a significant enough problem, you can put a pause on the update while you contact the web hosting service regarding the technical issue.
With these thoughts in mind, backing up your website with cPanel should be a part of how you manage your website. It can prevent significant issues while simultaneously allowing your business to avoid disruptions to service.
Metrics and Analysis
Another important element of website hosting is understanding the traffic that comes to your website. On a more detailed level, just knowing the number of people who visit your site on a daily basis is not necessarily enough for business owners to visualize trends or actionable insights. cPanel analytics and metrics can offer more nuanced details.
Understanding trends and metrics is necessary for business owners to tailor their business accordingly. cPanel metrics can show you not just your number of daily visitors, but other useful information, such as what pages they visit, how much time they spend on those pages, whether they are new or returning customers, and more. These insights can provide business owners with substantial knowledge to chart trends or discover what parts of their website need to be improved. It can also provide you with an understanding of whether your marketing investments are providing a positive return on investment.
At InnoHosting, we recognize that running a business can be a challenging endeavor. It can be even more challenging if running a website is an unfamiliar task for you. We offer four different plans that you can use for your website. Whether you are just starting out or have a complex e-commerce platform, all our plans include cPanel so that you can get the most out of your website hosting. Contact us for further information on how you can have more control over your website and see better returns on your investment.