Launching a new brand can be incredibly stressful. That’s why having the help of dedicated hosting services can be the difference between being successful or not. Good hosting is the foundation of every great brand, but there are many other factors that go into it, too. You can’t just launch a business or a brand without a clear plan that lays out everything you need to do along the way.
There are many different ways to launch a brand, but there are four primary things that every business needs to think about as they plan. Here is a deeper look at the steps you need to take to best present your online brand.
4 Steps to Presenting Your Online Brand
Define Your Values
Before you can do anything involving your brand, you first need to define what your values are. Think of your brand values as the driver of your brand’s car. Without it, there is nothing guiding your brand or motivating it to get from one point to another. You need to remain consistent in everything to do with your brand, and your values define what those are going to be.
This goes much deeper than just your logo; it is what you say and how you say it in addition to how everything looks. People should be able to recognize you and your content no matter which social media channel they are on. Examples of what your brand values typically represent are:
- The tone of voice in content
- Visual appearance
Clearly defining these early on in your process will make things easier down the road. You won’t need to be constantly making decisions about what you need to do when you are building your website or using dedicated hosting services, because you’ll already know what the specific colors or font need to be.
Understand Your Customers
Before you can sell to your customers, you have to identify who they are and what they like. One of the easiest ways to do this is to create ideal customer profiles. These are fictional representations with the attributes of real customers that you want to target.
For example, if you run a bakery in a suburb, one of your customer profiles might be Thomas, the 25-year-old recent graduate who has gotten his first job and sees your bakery on his commute every morning. He has the income to justify spending money on a pastry that might be more than something from McDonalds, but is still on a budget.
He spends a lot of time on social media, so targeted Instagram ads will be a great way to reach him. If this hypothetical bakery was yours, you should aim to create social media content that focuses on showcasing your store and how convenient it is to stop by on your commute.
Having these tools might seem silly at first, but they are meant to help you stay focused on the things that matter and make your brand money. The most important thing you can do for your brand is stay consistent, and these are the factors that help you do that.
Determine Your Fit in the Big Picture of Your Industry
Much like defining who your customers are, determining how you will fit into the marketplace is a central part of this process. You don’t want to enter a marketplace doing exactly what your competition is doing or one that is so saturated that you are lost in the shuffle.
When you enter a new marketplace, you want to try to steer your business away from as much trouble and competition as possible. Trying to find a way to fit into the market in a way that is unique to you is one way to set yourself up for success instead of failure.
You can’t start a business that is essentially something that Amazon is offering at a larger scale and lower price. Opening a business and establishing a brand requires a ton of research, but it pays off in the long run.
Define Your Positioning Statement
Your positioning statement is essentially a culmination of all of these factors discussed so far. It is a concise statement that describes your target market, how you want your brand to be viewed, and what makes you stand out in the marketplace. This positioning statement will serve as the launching point of the rest of your brand, so you want to make sure you are very clear in your messaging.
When creating a positioning statement, there are several questions you need to ask yourself. Is this clear and concise? Ideally, you’d want the statement to be fully understood by someone that isn’t affiliated with your business or industry. Does this statement address your specific target audience? If not, you need to change your messaging immediately to better attract them.
Can your brand deliver on what you promised? If not, reevaluate immediately. Building a brand means building trust, and if you are lying to customers from the outset then you are going to face challenges in building a customer base. Does your positioning statement define your unique selling point? Being able to easily identify what sets you apart from the other brands is incredibly valuable and will be a way to cut through the noise of your established competition.
Let InnoHosting’s Dedicated Hosting Services Help You Launch Your Online Brand
The basis of any online brand is good online hosting. Take advantage of InnoHosting’s dedicated hosting services in order to maximize your online brand. We offer help with everything from social media to 24/7 web maintenance to make sure your website is always functioning properly.
Customer service is what we pride ourselves on; we won’t let your business down. No matter what you need in regards to online hosting, we are here for you. Contact us today to learn what we can do for your brand.