You’ve set out to open a website for your business. Before you can do anything else, you need to find out which business hosting services are right for you and your company. Once you have your hosting figured out, you need to build and launch your website. 

Chances are you are going to have one or more dynamic web pages on your site, so why not make sure they perform the best they can? Here’s a more in-depth look at what a dynamic web page is and why you need it to perform well to reach its full potential. 

What is a Dynamic Web Page?

A dynamic web page is a page that provides custom content for users based on search results or a specific request. This is also known as a dynamic HTML or dynamic content, with the “dynamic” term referring to interactive web pages created for each user. This is instead of making billions of static web pages that never change. 

You might be asking yourself, “What are some examples of dynamic web pages?” Thankfully, there are many to show. Have you ever purchased anything online? If so, you’ve experienced a dynamic web page. 

Maybe you don’t believe in shopping online and still need an example. As a matter of fact, this page you are viewing this very second is a dynamic web page. All blog pages are examples of dynamic web pages, too.

Whenever you interact with a page or website in a way that is unique to you, chances are you are on a dynamic web page. Static web pages are pages that do not use PHP or SQL codes, so they have hundreds and sometimes even thousands or billions of premade web pages that are ready to be loaded up when the action is triggered. 

As you can imagine, having a static website takes a lot of space and can take a long time to load. Dynamic web pages can also take a while to load if things aren’t maintained. Page speed is a fundamental metric for both SEO and customer retention. Here’s a more in-depth look at what impacts it and why it matters.

What Impacts Page Speed?

There are a multitude of different things that can impact page speed. The biggest ones, no pun intended, are bulky images that aren’t optimized. Images come in all shapes and sizes, but if you don’t want to be tied down to slow load speeds, you should look into compressing your images before loading them onto your website. 

Many different websites can compress images quickly and for free, such as:

• TinyPNG
• Compress JPEG
• Image Optimizer
• Imagify

Taking this extra step can ensure faster load speeds. Still, it isn’t the only thing that slows your website down; other issues are bulky, unnecessary code and outdated plugins that need to be disabled or updated to restore their functionality. 

All of these things are things the right business hosting services can offer. Regular site maintenance and monitoring things like load times and page speed can be the difference between your site ranking well and pulling in new leads left and right, or you watching it slowly drop in the rankings or idle in neutral for eternity.

Does Load Time Matter?

Let’s say you have a retail business that is running an online promotion for a new product. You’ve sunk a ton of time, money, and effort into this product, and it needs to roll out successfully. 

You get everything ready for launch to finally put this wonderful product into the marketplace, but there is a snag. It’s taking forever to load because your page speed is extremely low. Not only is it hurting brand perception, but people are beginning to get frustrated and leave your online storefront. 

Page speed is the length of time it takes for a specific web page to load fully. The average user has an extremely short attention span and even higher expectations. Eighty-six percent of all internet users expect a website to load within three seconds or less. 

For every additional second it takes for the page to load, you lose 11 percent of people, and that number increases exponentially after six seconds.

When people leave your page without interacting with anything, it is called “bouncing.” Websites that offer content people want to interact with and that load quickly have low bounce rates, but websites with poor content that serves no purpose and that don’t load fast will have a high bounce rate. 

The higher the bounce rate, the more it will hurt your ranking on search engines like Google. If your website takes too long to load and people don’t interact with it, Google isn’t going to think your website is relevant in comparison to others that do all of those things.

Why are Business Hosting Services Important to Having a Dynamic Web Page?

As mentioned earlier, having the right business hosting services can make all the difference. Dynamic web pages need to be updated regularly if you want them to reach their full potential. 

The sky is the limit with a dynamic website. You can reach your full potential with your SEO goals; you can run a highly customizable website to offer the sort of content you are best at creating and that your customers enjoy the most, and have all the tools you need to succeed online at your disposal. 

InnoHosting can help you reach all your online business goals. At its core, the biggest thing that impacts page speed and prevents dynamic web pages is a lack of space or poor hosting capabilities. That’s why InnoHosting is the ideal partner for your dynamic website. 

Our round-the-clock support team is dedicated to keeping the servers up and running at all times. Your server is the foundation on which you build everything, so it is essential for you to choose one that meets your needs and can work with whatever website you are trying to develop.

InnoHosting Offers the Business Hosting Services You Need

When you think of business hosting services, think of InnoHosting. We have been providing reliable and dynamic hosting solutions to thousands of websites for years. Contact us today for more information about what our business hosting services can do for you and your company.