10 years ago, there wasn’t really many options for choosing a hosting platform. However these days, you have your standard web hosting, cloud hosting, virtual servers, reseller hosting, application hosting, dedicated servers, managed hosting and so much more… From a customer point of view, it can get overwhelming and with so much jargon being thrown around, it can also become confusing.
A lot of hosting solutions are just the same thing repackaged & rehashed into something which sounds new and ‘cool’. But many after signing up realize at some point that what they have purchased isn’t actually meeting their needs but rather they find themselves working around the hosting service they have bought instead of the hosting service working for them and meeting their requirements.
So I want to take the time to talk about one of the most understated and overlooked hosting platforms – Reseller Hosting
What Is Reseller Hosting?
Reseller hosting, unlike it’s title, isn’t necessarily for you to resell hosting (although quite easily you can).. It’s actually a fully managed multi-domain hosting platform.. It’s flexible, low cost and very robust. We continue to see an increasing trend of customers migrating from so many different platforms onto our “reseller hosting” service and they never look back..
So let’s break it down a bit more. I can’t speak for other providers, but what I can say is how we do it and how our “reseller hosting” works.
The service is fully managed in that you don’t need to be tech savvy or have an in-depth understanding of the underlying technology. With a dedicated server or cloud server, you need to have good and thorough understanding of how web hosting works in general and how to manage a server as well as dedicating the time to manage the server. You then need to pay for license fees and backups as well which can drive up the cost significantly. It isn’t something you can set and forget, it requires constant attention.
This is in contrast to “reseller hosting”.. With “reseller hosting”:
- You can ‘set and forget’. No maintenance is required, no security patches, no OS upgrades, no troubleshooting
- It’s heavily subsidized.. Backups, anti-spam, control panel licenses, licenses for server software and so much more is all paid for by us.
- Monitoring, hardware upgrades and optimization is all handled by us
- If you’re with InnoHosting and you do decide to resell hosting, then we can also answer the support questions that your customers send you, under your brand name.
Ultimately, it frees up so much more of your time. It lets you truly focus on your core business rather than the added expense and time of managing and looking after a server. Even if it’s a virtual server, the amount of time and cost is very similar to a full dedicated server. Not only does it save you considerable money & time but it doesn’t distract you from your business objectives
It allows you to host more than just one website and each website is hosted in its own container with its own allocated resources and separate control panel. Which is where the term “reseller hosting” probably came from since it does allow you to resell hosting.. We’ve actually seen some developers sell off excess space they don’t need, further reducing the operating cost and allowing them to make a bit of money too.. We also have some pretty decent sized and well known web hosts operating solely from our “reseller hosting” platform. They focus on growing their sales, we take care of everything else.
Similarly web designers can create a persistent link with their design clients and up-sell hosting to them… Rather than the client forgetting about the designer or putting off their new design requirements, they have an endless continuation of their service through web hosting and every time they use their hosting service, they’re going to be reminded of their designer.
“Reseller Hosting” is so much more than just “reselling hosting”.. If you’re looking for a fully managed solution, a hosting service that you don’t need to worry about and a service that is self maintained – then look no further than reseller hosting.
All that aside, of course “reseller hosting” will not be the perfect fit for everything, but it comes close. You still need to choose the option which meets your needs fully and don’t settle for anything less. Make sure your hosting service is tailored around you and not the other way around.
Lastly, a word of warning – the above is based on “reseller hosting” from InnoHosting.. It’s always important to ensure you choose a reputable company. A badly managed hosting company is going to result in badly managed services and that is going to have an effect on you, your business and your customers – regardless of the platform you choose. So play it safe and make sure you research the company before you sign up – actually, better yet, just choose InnoHosting and save yourself the hassle!