InnoHosting Company Blog

Difference between SSL Certificates

2009-10-07T08:54:00.000-07:00

So the time has come to purchase an SSL certificate. You find there are many different types to choose from from various companies.. Sow what is the difference between SSL certificates?

First, it's important to realise what the function and purpose of an SSL certificate from an issuer is.

1. To encrypt communication between the browser of the visitor and the web server
2. To verify the authenticity of the website you are on

Those are the two main functions, both as important as each other.

Now let's look at the different types of SSL's:

Self Signed SSL's

These are free and can be generated by yourself. They will only satisfy the role of encrypting the information They won't verify the authenticity because anyone can generate these SSL's and there is no independent source that will verify the information in the SSL.

These type of SSL's would be suitable for personal use and not for commercial use or handling data of significant importance. As anyone could still hijack your site and generate a self signed SSL for their own dummy site.

Signed SSL's

These are provided to you by an certificate issuer. GeoTrust and Thawte are two which come to mind. The information which they will verify to be true will depend on the SSL you purchase. The difference between GeoTrust and Thawte is negligible. They offer similar products, under different brands which ultimately satisfy the same goal.

Encryption Strength

Typically, an SSL certificate is 128 bits. This does suffice for the likes of securely transmitting time limited sensitive information such as credit card information. Unless the information must remain secure for centuries to come, a 128bit certificate will suffice. For the likes of a credit card, they expire within a few years. Someone which intercepts data that is SSL secured can take hundreds of years before the data is deciphered. By which time, the credit card would have expired and even the owner would be long gone.

Encryption strength can be increased to 256bits or 1024bits or more. Personally, I go with 128bits.

The main difference

The main difference is the level of authentication done. Let's take a GeoTrust RapidSSL for example. They will only go as far as verifying the domain name. So if you request an SSL certificate for say innohosting.com, GeoTrust will send an email to the WHOIS contact for innohosting.com. Thus only the domain owner will receive it and be able to confirm s/he owns the domain name.

Then you can opt of a QuickSSL which is more expensive, but still only verifies the domain name. The difference (apart from price) is that you receive a site seal. The purpose of the site seal is to increase trust between you and your visitors. The site seal is dynamic and will thus display your domain name in the site seal. The same level of verification is done as the RapidSSL which is considerably cheaper.

Moving up in the GeoTrust chain, we have the True BusinessID certificate. This takes validation a step further by validating your business. This may involve them calling the company number or sending a letter to the official company address. Once you receive the letter you will then confirm with GeoTrust that you have and provide any necessary information. You may have to provide identification information to them. This all depends on how thorough the company you are purchasing the certificate from decides to be.

This method further boosts consumer confidence. The encryption still remains the same (it may support higher encryption strength) but the validation process is the main thing that has changed. It will still function the same as their cheapest certificate, except that the level of authentication is more in depth. Your visitors can see that not only is the domain verified but your address is also correct and accurate.

Typically e-commerce sites with high volume will go for this option.

Extended Validation (EV) certificates

You may have noticed that on some sites you visit, your address bar turns green. That is because the company is utilising an extended validation certificate. This doesn't mean they are any more or less secure, but the validation & authentication process is even more thorough. Wikipedia explains the process pretty well, see the quote below:

Only CAs who pass an independent audit as part of their WebTrust^sm (or equivalent) review may offer EV, and all CAs globally must follow the same detailed issuance requirements which aim to:
Establish the legal identity as well as the operational and physical presence of website owner;
Establish that the applicant is the domain name owner or has exclusive control over the domain name; and
Confirm the identity and authority of the individuals acting for the website owner, and that documents pertaining to legal obligations are signed by an authorised officer.

The above definition from Wikipedia sums the extent of validation required for EV certificates.

Wild Card Certificates

Wild card certificates enable the SSL to work on multiple subdomains. The amount is limited depending on which CA (Certificate Authority) is issuing the certificate.

For example, a standard SSL issued to innohosting.com will only work with innohosting.com. Whereas a wild card SSL will work on subdomains too such as client.innohosting.com, forum.innohosting.com, support.innohosting.com and so on. You have 1 certificate which will cover a range of subdomains and the main domain (only 1 single domain).

Do the different types of SSL's really matter?

They can most certainly do. Imagine a website you are wanting to buy from. They have their address listed, but you have no sure way of knowing if that is a real address or a fake one posted to make the company look professional. As a result, you have your doubts and don't purchase.

If that site had an EV certificate, then an independent authority would have already verified the company address to be true and accurate. You don't need to go and visit them to make sure which isn't always feasible. As a result, you would have continued on with the sale.

Where can I buy a certificate?

InnoHosting has issued thousands of SSL certificates already and includes them for free on most web hosting plans. If you have a web hosting account with InnoHosting, then we will install the SSL and make sure it's working free of charge.

You can purchase highly discounted GeoTrust certificates from InnoHosting that will be issued to you directly from GeoTrust. The only difference is the price, everything else is the same as advertised on the GeoTrust website. Due to the volume of SSL's we supply we are able to offer SSL certificates at a low price.

Visit http://InnoHosting.com/ssl.htm to purchase your SSL certificate.

Reseller Hosting with WHMCS

2009-08-19T07:38:00.000-07:00

The common question we receive is how to manage the billing & automation aspects of your web hosting company. With InnoHosting Reseller accounts, we bundle in WHMCS for free with our reseller hosting packages (Business, Professional and Enterprise reseller hosting packages).

We bundle in a lot of extras which all integrate into the WHMCS billing system to automate a vast amount of your daily processes.

Billing Automation

Billing is probably one of the most labour intensive tasks you'll end up doing, however because of WHMCS being bundled in with our reseller hosting packages, nearly all of it can be automated. WHMCS will automate:

Invoice generation
Will generate invoices on due dates
Invoice payment tracking
When a customer pays, the invoice will be marked as paid and the next due date incremented
Payment reminders & overdue reminders
Payment reminders are sent before the due date letting the client know their invoice has to be paid soon, when the invoice becomes overdue, overdue reminders are sent.
Account suspensions and terminations
Accounts that become overdue by a predefined number of days can be automatically suspended, and eventually terminated. This option can be turned on/off in case you want to manage things manually
Late Fees
A late fee can be added automatically. This can be a set amount or a certain percentage of the total due. Late fees can encourage customers to pay early and on time.
Account cancellation requests
Customers requesting their account be cancelled can be automatically terminated at the end of their billing cycle
Automatic account set up
New orders can be set up and installed upon successful payment by the customer. A welcome email is then dispatched to the customer with their login details.

Plus much more perks. As you can see, it can automate a good deal of your web hosting administrative operations.

Domain Registration & SSL Certificates

A feature I quite like is the automation of domains and SSL certificates. No more do you have to manually register a domain name for the web hosting, it can be fully automated. To do this you need a domain reseller in order to sell domains under your own brand. Lucky for you, InnoHosting bundles one in for free. Not only that, but our prices are one of the cheapest in the industry allowing you to set some pretty good margins.

Likewise, SSL certificates can be automatically set up. To do this you'll need an SSL reseller account.. We provide one of those too!

Fraud Protection

One of the many problems facing web hosting companies is fraudulent sign ups. It can be a long manual process verifying all the information manually. However WHMCS bundle in a fraud module and a free MaxMind minFraud account. InnoHosting customers benefit from this too.

New sign ups will be screened and a variety of information checked & verified. This includes cross referencing their telephone number & address with IP they signed up with to see if the locations match, checking if they used a proxy server and much more. A fraud score is determined. You can set orders of a certain score to be rejected or an automated call be placed to verify the phone number.

The above are just three main things which are used regularly. WHMCS offers a lot of other extras which I haven't mentioned above (see whmcs.com for full details).

InnoHosting customers on the following reseller hosting packages come with a free WHMCS license: Business, Professional, Enterprise.

All our Virtual Private Server (VPS hosting) package come with a free WHMCS license too.

For more information on InnoHosting web hosting and reseller hosting services, please see our site at http://www.InnoHosting.com

Web Hosting Business: Returning to Profitability

2009-08-12T04:25:00.000-07:00

For those with 1 month+ experience in this industry will know, web hosting it isn't easy. Many hosting companies enter the industry everyday and likewise, many exit.

Most people exit because they struggle to obtain customers and stay profitable. However, there are basic steps you can take to maximise your profit margin..

When your hosting business isn't doing so well, you would be surprised how beneficial it is to get rid of some costs.

One way I have noticed smart companies doing is by consolidating and downgrading. What's the point of having your own dedicated server for just 20 or 30 customers? You have license fees to pay, server security to handle, server management to handle, support for the web hosting customers and much more. Spending $400 a month while only bringing in $180 a month (under the assumption each customer pays $6 per month) is an absolute waste of money.

Put it this way, if someone came to you and offered you another 20 or 30 customers, would you be happy about it? Sure you would, that's another $180 a month. What if they doubled that, offered you 40 to 60 customers overnight? Yup, you'd be over the moon with that amount.. Well, you have the power to do that at any point.. Rather than increase income by that much (while increasing your costs), why not decrease your costs? Why not make a saving equal to you acquiring 40 or 60 customers? Downgrade that server into something more appropriate for your customer base. Not just to a VPS, but downgrade to a reseller hosting account.

We have some customers hosting 300 to 400 accounts with us spread across multiple servers using multiple reseller accounts. The same server that would cost you $400 a month to run and maintain, our customers have been able to reduce it to just roughly, $100 a month. And what if you factor in the support costs? If you outsource, you're looking at at least another $350 a month.. So a total of $750 a month to maintain a full server. With an InnoHosting reseller account, the support is included. We handle the support questions your customers send you under your brand name. Better yet, the option can be switched on and off instantly at anytime. You can handle support yourself, or let us do it.. Or mix & match it..

Total saving: $650 a month!

They don't need to worry about backups, pay license fees or any of that.. It's all managed and maintained. They don't need to do any worrying about the server being up, nor are they alone in the situation. They are rest assured knowing they can fall back on us. They know we are here with them and helping them through any disaster or downtime they encounter. They feel comfortable knowing they have a team with various skills & expertise which they can ask for help and come up with solutions.

Some may say there is a lack of control...This does have some truth. But you need to consider what control do you actually need? The software you need is installed, configured & set up, the features are included at our expense and popular scripts work fine.. Things that are disabled are things you will end up disabling yourself due to the security risks..

For a while now reseller web hosting by some has been perceived as not serious..But many look to the masses. The ones offering unlimited everything for next to nothing. Those environments aren't suitable for a web hosting business. You can't reliably run a web hosting business with a company offering large amounts of space etc. for $8 to $10 a month. It isn't viable.. You're going to be trusting your business with this company, is $8-$10 a serious amount for that company to even take their business seriously nevermind yours? They don't have a viable business model, they won't be in business for long.. They may be the flavour ofthe month, but that's as far as it will typically go. Good news is with InnoHosting, things are realistically priced, already managing thousands of reseller web hosting customers and have been in business for 6 years with a track history to prove it.

Especially with our reseller hosting accounts, we've included the bulk of what you need to get up and running quickly. Whether you're looking to sell web hosting as your main business or you're looking to offer it as an additional revenue stream. We have it all bundled in. The SSL certificate (RapidSSL) is included free, the support desk software is included free, the legal document side of things (terms of service etc.) is included, web site templates, support infrastructure, cPanel web hosting control panel, website builder, billing software (WHMCS and ClientExec) & much more. Things which would initially cost you hundreds and hundreds more to maintain are all bundled - free.

Let's look at costs you will have if you do it alone:
- Support costs (assuming you will outsource) - $350 a month
- Server costs - $300 a month
- License fees - $100 a month
- Server management - $150 a month
- Server backups - $150 a month
- Additional 3rd party software - $100 a month (ball park figure, it really depends on what you decide on).
Total monthly cost: $1,150 a month
It will cost you $1,150 a month for a decent web hosting set up. And that's not even including your time.

That is the bulk of your web hosting costs. In majority of cases, it is all of your web hosting costs.

So let's look at the things you cut down on by moving to an InnoHosting reseller web hosting account.
- Support costs (assuming you will outsource) - $0 a month
- Server costs - $26.95 a month (assuming you purchase a Professional reseller hosting account from InnoHosting)
- License fees - $0 a month
- Server management - $0 a month
- Server backups - $0 a month
- Additional 3rd party software - $0 a month (ball park figure, it really depends on what you decide on).
Total monthly cost: $26.95 a month
You save: $1,123.05 a month!

Imagine having an extra $1,123.05 a month to spend elsewhere or a treat for yourself. You can actually have all of this done within a few days.

Interested? Get in touch with us today.. Schedule a phone call and we'll design a migration strategy for you detailing how everything will be handled (we'll manage your server migration too).. Contact us at https://support.InnoHosting.com

Starting a Web Hosting Company - Obstacles

2009-08-11T03:39:00.000-07:00

As with any company, you're going to run into obstacles. You will face new challenges almost every day, and how you deal with those challenges will determine if you come out stronger, or so damaged you end up closing up shop..

The key here is proper planning. From the very basics all the way to the most complex, you need to have a plan of action written down that you're going to follow. As you face each challenge, you would then be able to consult your strategy and deal with it logically.

For example, some challenges you will face:
- Drop in sales
- Increase in cancellations
- Shortage of funds
- Downtime
- Mistakes in service
- Angry customers
- Negative Reviews
- Downtime
- Increased Competition

Just to name a few. You can combat all of the above easily.. Let's take negative reviews for example. So long as you are providing a good service, are confident you have done everything in your power to ensure satisfaction, have been professional and offered resolutions to the customer, then you have nothing to worry about. In your plan of action, make sure you have a strategy for handling bad reviews, don't just go in all guns blazing.

A part of my process to maintain quality is making sure my attention is where it is needed most. I can't possibly monitor all tickets, and not all tickets require monitoring, however it is important you don't miss important tickets out.. A good filter I put in place, is monitoring tickets that have too many back & forth replies. If something isn't resolved within the first few replies, then typically, something is wrong. I will monitor those tickets and see why it is taking so long to resolve. I will go back and consult whoever worked on the ticket and ask why this is taking so long. I typically intervene at that point, implement a structured approach to resolution.

Let's take another example.. Increased competition. Competition is just a way of business. I know a few hosts, in particular one small mainly UK web host that seems obsessed with what we do. Going as far as copying our plan names word for word, our site structure, type of wording, services we offer and even under cutting the prices. Should we be worried? Nope, not at all. A company that copies is always one step behind. Always a minute too late in getting the sale. Lack innovation and shows their inability to come up with their own ideas. Only sees what's on the outside, but isn't aware of the internal processes which ensure we deliver what we promise. We need a little bit of a pinch to keep the heat on, increase our efforts and eliminate the competition. We have a plan of action which keeps such companies at bay. It is a good idea for you to have one too, as ultimately, you will one day face such a scenario too and it will be important for you to stay ahead of the game.. Web Hosting isn't an easy industry, it's not just about getting a reseller account and a website.. You need to make sure you can get the sale, you need to make sure you give your customers a better reason other than price to sign up with you.

Having a plan of action will ensure you are prepared and equipped to handle the many challenges you are going to face.

Starting a Web Hosting Company - Achieving Your Goals

2009-07-31T05:47:00.000-07:00

In my previous post, I discussed the planning stages for starting your web hosting company. Hopefully by now you have a clear set of objectives, aims and goals for the direction your web hosting company is going to take.

In this article, I'm going to discuss the approach in achieving your objectives, aims and goals for your web hosting company.

We'll refer to my previous example in the last post - Gaining an understanding.

This bit involves a lot of quick wins, so crossing items off and seeing it get shorter will hopefully give you some motivation in carrying on..

First thing was what tools will you need. I listed what potential software will be needed. The essentials include a billing system, support desk system and a payment gateway.

If you're an InnoHosting customer and on one of our reseller hosting plans, then you will already be equipped with the essentials. The billing system we provide for example is WHMCS which is quickly becoming (if not already) a leading billing system for web hosters. It includes a help desk system already, so that's two down already..

The payment gateway.. there are many to choose from. If you are in Europe or the US, it would be fairly easy to get a credit card processing system in place. If not, don't worry, many systems are available.

First and foremost you have PayPal. A popular choice and I think regardless of whatever else you offer, PayPal should be one of them, at all times. Many prefer to pay by PayPal because of the sense of security they get and also the ease of use..

For credit card processing, 2checkout.com is a good place to start. While you won't be directly processing credit cards, it will give your customers the ability to pay you via credit card easily.

You are also free to browse round and see what other services are available. A good start is looking at the payment modules WHMCS supports. Go through each and every one of them looking for reviews and seeing if they match your requirements.. Give them a call and discuss your needs. If they don't answer during office hours, that isn't a good sign. You're going to be trusting your money with them, you want to be sure you can be assisted promptly if something goes awry..

Next things are the extras you want to provide. Email accounts, sitebuilders, MySQL databases. If you're an InnoHosting customer, then you will have all those ready to offer your customers free of charge.. If not, then take time to evaluate which one will truly bring the most value. The systems you implement should have a real use and provide value to the service. Don't just add things which people aren't going to use.

By getting the elementary foundation set up, you'll get some quick wins in terms of crossing items off your list. Make sure you take the time to go through these things properly. What I have mentioned above are just examples, it doesn't mean you should offer them.

Many rush into things and want to open their doors for business asap without proper planning. Those that do this will manage to open their doors quickly, but then find themselves struggling to get customers. With so many hosts around, proper planning is crucial in ensuring you stand out from the crowd.

Starting a Web Hosting Company - The Planning Stages

2009-07-24T02:23:00.000-07:00

So you've decided to start your own web hosting company. Either you're tired of the quality of some hosts and you want to be your own host, want to add extra income and a value added service to your existing business or you just want to start a company. Whatever the reason, you have decided you want a web hosting company.

Starting a web hosting company, just like any other business, is a long and difficult process.. Don't expect that by setting up shop things will just "work out". They won't - you need to make it work out. You need to put in many hours of your time have the self discipline to motivate yourself. It won't be easy - but it can be done.

Before embarking on your journey, it's good to plan things out and have a strategy in place. Don't jump in blindly.. Decide the following:
- Where you want to be
- How you are going to achieve it
- What obstacles will you run into

Now, be careful here.. Don't be vague.. I expect you to elaborate on the 3 points above so it is at least a page long..In this post, I want to go through your planning stages.. things to do before you start your web hosting company.

Where You Want To Be?
Here you need to be realistic, but ambitious too. You don't want anything too easy.. yet you don't want to plan for something which you are unlikely to achieve..

In this section you want to detail your end goal. The goal which when you achieve you can sit back and say "I did it".. How you are going to achieve your end goal should be broken down into small chunks.. These small chunks will be your objectives. Short/Medium term objectives that you must achieve as part of reaching your goal.

You can start off with a bullet point list. I find starting from a high abstract view and then elaborating the best way to get your ideas on paper and in an organised matter without missing out important information..

So let's consider this scenario - You want to be self employed and run a successful company. You decide web hosting is ideal since you have a personal interest and the low barriers of entry..Excellent.

Where do you want to be? The largest & most successful? Don't we all? That's an example of an unrealistic goal to put down.. This is not to say you won't be the largest & most successful.. But the goal is too vague.. We need to be more specific.. In this scenario, you want to be renowned as a newbie friendly web host. You want to attract customers that are new to web hosting. Those are the type of customers that want things to just work and don't care for the specifics. They don't care your server has 16 cores, they don't care you have redundant power supplies.. They just want their web site up and working.

So let's write that down.

Be Renowned as a newbie friendly web host

Don't bother with using professional names or long words in this strategy. It doesn't have to be formal or professional. It's for you. It needs to be clear and concise. It needs to be in a format you can understand and use.

Now, for the objectives..This is where we get a little more specific. How can we be renowned for being a newbie friendly web hosting company? Well, the first step would be to gain an understanding of what it takes to become a newbie friendly web hosting company. So gaining an understanding would be your first objective. Let's write it down..

Gain an understanding of what it takes

It may not be an ambitious objective, it's actually pretty straight forward.. And doesn't sound too exciting.. But it's necessary for two reasons:
1. It is vital to do the necessary research
2. It's an easy start. Once you achieve it, you can cross it off your list - Progress already!

Feel free to expand on the objectives too.. For example, I could expand on the above with a few aims in order to reach the objective.

Gain an understanding of what it takes
- What tools will you need?
--- Will need easy to use helpdesk system
----- System should have a built in knowledge base
--- Will need payment systems
----- Automatic credit card processing
----- PayPal payments
----- Billing System
- What software is best geared for them?
--- A sitebuilder software
----- Must have a web based WYSIWYG editor
----- Have variety of built in templates
--- A control panel system for the customer
----- Control panel will need to be suitably organised so it is easy to use.
----- Control panel must not be daunting to use
- What direct competitors will you have?
--- Host A is a direct competitor
----- Host A offers service X
----- Host A offers service Y
----- Host A has prices Z
--- Host B is a direct competitor
----- Host B has a custom control panel
----- Host B has bundled service xyz for free
----- Host B is at the abc data centre
- What is the potential for this niche?
--- Blogging has become more and more popular and continues to do so
--- Economic situation means more potential people at home.. many may want to look into setting up and online business and are new to the idea
--- Competitors are plenty, but areas for xyz and abc are fully covered by the competitors opening up a potential

Now the above is a very basic example.. Not properly thought out, but really it's to just give you an idea of how to get going..

You have 1 goal, a few objectives, and many aims.. I find the smaller the chunks, the easier they are to achieve and in turn the more progress you will see..

Keep it manageable and organised.. In a tone that is familiar with you.. You may go through a few draft copies before you eventually settle down on a list that you are comfortable.

It doesn't have to be in the format I've put above.. That is just what I am confortable with.. You can do it however you like.

On the next post we will look into the the 2nd objective "How you are going to achieve it?"

Web Hosting Fraud Protection

2009-02-03T01:54:00.000-08:00

Fraud, just like in other industries, is a serious problem in the web hosting industry as well. I can never emphasise enough the importance of fraud prevention. Fraudsters not only cause grief to the owner of the credit card/paypal accounts they steal and the web host, but collectively have a damaging impact on the internet. They (greatly) contribute towards spam, phishing, virus/malware/adware distribution and the distribution of pirate software. As a web host, it is your responsibility to do as much as possible to combat fraud.

Those utilising Reseller hosting are just as responsible. You need to use all the resources available to you, your gut feeling and take pro-active measures in preventing fraud.

In this article I would like to go through some steps you can take to prevent fraudsters from gaining acess to your systems.

The article is intended for those offering web hosting on either a shared platform (like reseller hosting) or dedicated platform (such as VPS or dedicated server)..

When you receive an order, it's important to pay attention to detail. Fraudsters are usually signing up with many hosting companies at a time, it's not their money so they don't care how much it costs. Typically fraudsters purchase the more expensive packages to lure the
provider into accepting. They hope they will be blinded by the money and be more interested in the money than doing a proper check. Well, take a good look at that money because it won't be in your account long once the original account holder notices it and disputes the transaction.

Here are some elementary checks you can perform to combat fraud..

1. Check the WHOIS of the domain.
Verify the details of the WHOIS match that of the domain. Check the domain nameserver history. Has this domain been hopping unsually from host to host, is it a new domain.. Does the domain name make sense. Is it using WHOIS privacy? If the details don't match, then prepare to be more thorough.

2. Check address on Google Maps
Although simple, check the address on Google Maps. Does it resolve to a proper location? Does Google return an error? Not a very accurate check, but still work checking nevertheless.

3. Check content of the website
Does the site have any content? If it's been established for a long period of time and has no content, then it raises and eyebrow, but this alone is not enough of a reason to reject as their are legitimate reasons why the content may not be what you expect.

4. Check for spelling errors
Check the information provided. Has everything been spelt correctly? As the user spelt his/her own name, addresses and such correctly?

5. Check for grammatical errors
Do you see grammatical errors in the information provided? Elementary mistakes? No capitalisation, no full stops, incorrect formatting and such.

6. Check password decided
Majority use a password which is hard to guess. What did this user decide? Is it something easy to guess, same as the username?

7. Check for anything out of the ordinary
Check for anything else which doesn't seem normal to you.

8. Telephone verification
Ring the person to check the details with them. If everything checks out, use the opportunity to welcome them to the company and ask them if they have any questions.

If in doubt, ask the customers. Yes, some of them do find it offensive, some of them refuse to give anything further and just say they will go elsewhere, but majority co-operate very well.

Additionally, you can sign up with various agencies to do more thorough checks. For example, InnoHosting on large orders does many in detail checks such as checking the owner of the telephone number provided, credit checks, bank account checks, address checks and more.

The above should be in addition to using an automated service such as MaxMind.

Brand Perception Part 2

2008-12-17T03:48:00.000-08:00

Ok, so it may have taken a bit over a week.. but hopefully you have by now decided upon what impression you want to give to your visitors

As a taste case, let's take a fictional hosting company such as xyzhost. xyzhost focuses on Joomla specialised web hosting. As such, they are targeting a very specific niche.

Here are the four main impressions they want to give to their visitors:
- Joomla specialised web hosting
- Experienced staff
- Personalised service
- Business oriented.

xyzhost now need to ensure their website gives the above impression to their visitors. The website needs to be structured and designed in such a way where the above information can be broadcast to the user quickly and easily without actually outright saying it.

So let's start with the first:
Joomla Specialised Web Hosting

With such a specific niche, you may think their is only a limited amount of things you can say and display on your site. You tell your visitors you are doing Joomla hosting and think are pretty much done. But think how would you tell your visitors you do Joomla hosting without actually telling them? By following this trend of thought, you can quickly accumulate a list of things to include on your site. Afterall, those looking for Joomla may know already what they want, and rather search for Joomla hosting, they may search for specific aspects of Joomla hosting

So, below is a list of possible things to include on your website:
- A table showing the requirements of Joomla and that you support all of them
- Describing the best way to host Joomla. What is the most optimised environment?
- What you have done to ensure Joomla runs most efficiently on your hosting
- Finding out common things which people have problems with when it comes to running Joomla and how your services combat those
- How you make it easy to quickly install & deploy Joomla

By no means is the above an exhaustive list, but a general outline and potential content you can include.

Next, we move onto Experienced Staff. It is naturally assumed that any host will have experienced support staff, but many find this not to be the case. As such, you'll find many visitors looking for a host that knows what it's doing. Can explain technical details in simple English and confident enough to make bold statements about their areas of expertise. Perhaps throw in an opinion or two?

So, some things to consider:
- Experience your staff have with Joomla
- Show case a heavily customised and optimised Joomla install to show potential
- Provide reasoning why certain things are done the way they are. Maybe a security precaution you have taken and how this affects Joomla positively.
- Show case some example tickets which you have resolved and are proud of so your visitors know what type of support to expect.

Next up, providing a personalised service. Every visitor would like a feeling that they are your only customer. Customers will be at ease knowing you are flexible and can work around their requirements.

Some things to consider including on your site content are:
- Include community forums and build them up with many tutorials on complex things regarding Joomla to stimulate and encourage someone to provide their own opinion as well. Active participation in an open forum shows you are ready to get your hands dirty.
- Invite the visitor to contact you to discuss requirements
- Explain how you can cater to the different needs of a customer
- Advertise a free consultation of about 30mins to discuss client requirements

And finally, in our test case, xyzhost wants to show that they are business oriented.

Points to consider:

- Explain how your service will benefit their business
- Explain how you understand the importance of a reliable stable platform
- Explain what you do to ensure your hosting platform does all that it can to contribute to the success of their business

All simple steps which can help promote the image you are trying to portray to your visitors. The elements I have listed are not everything, and it varies by each case. But the key to getting those elements in the first place to decide what your goal is, and putting the points across without actually saying your goal.

Brand Perception

2008-10-19T14:11:00.000-07:00

Brand perception is sometimes overlooked or not even considered when a new host is starting up. Many get set up and the only thing on their mind is, how can we get a lot of customers, and how can we do it fast?

That will only get you so far. You need to decide right at the beginning what type of host you want to be. Of course you want to be a host offering responsive support and a robust service. But that is now a de-facto stanfard in the industry.

Many claim superior support, and "fast" servers but there is no telling if they really are or will be a few months/years down the line. With so many hosts popping up every day (we know, we help start a lot of hosts!) chances are the day you start, is a day many others start with the same ideas as you in mind.

As covered in a previous article a niche will help you out, but that's not enough. It's only a portion of setting yourself apart and standing out. Another portion is brand perception - in other words, how will others see your company? What will they think of your company and what will their initial impressions be?

The initial impressions, what people think of your company etc. are what counts. It's what will stick in the visitors mind when he goes looking at the competition. You need to make sure your company is what s/he will be comparing against. You need to ensure no other company provides the same perception and feeling your company does. Make it so your potential customer will feel privileged and special being part your customer.

Obviously, this is easier said than done. Branding is something a lot of companies spend millions every year to get right. And it can be done, and you don't have to spend millions. Re-branding is difficult & costly. If you're new, small then it can be done cheaply.

So here is your assignment for this week. Get a blank piece of paper and write down what you want your visitors to think when they visit your website. What impression do you want them to have? Easy enough? But to make things more interesting, you need omit the following:
- Offering of great support
- Offering of premium service
- Offering of high uptime

Those are basically something all hosts do. Some so cheesy, they say advertise with premium in their ads. So now you have hundreds of hosts, even ones that are 10mins old claiming to be providing a premium service.

That won't set you apart.

Next week, I'll go through how to take the information, apply it and get your visitors perceiving what you want them to perceive.

If you get stuck, need some help or ideas, feel free to drop me a line at rameen [a t] innohosting.com (replacing [ a t] with @ )

Good luck!

InnoHosting Reseller Hosting & End User Support

2008-10-14T15:11:00.000-07:00

I'm usually crawling WHT and other web hosting related forums to get an idea on where this industry is going, what are user demands and so on. One thing I have noticed is more and more people opting for a dedicated solution rather than starting small with a decent Reseller Hosting Account.

People tend to jump straight to a VPS or Dedicated because they believe it makes them more of a host. The sound of saying you have your own server may just be cooler? Either way, it becomes pretty worrying with the amount of people jumping in head first without seeing how deep the water is.

What many don't realise, is that you don't need a dedicated solution. You can save money, time and gain some real hands on experience at a comfortable pace from a reseller account. If you go with a reliable provider (obviously such as InnoHosting!) then you don't have much to worry about in terms of technical aspects.

With a dedicated, you have to be worried about the server being up, secure, optimised, patched and whatnot. With an InnoHosting reseller account, you don't, because we do! We worry about the servers being up, we worry about the security and speed etc.

There may be a perception that unless you have a dedicated solution, you're not really a host. This isn't true. We have customers that earn a very decent living just through our reseller accounts alone. No dedicated solution. They don't want the hassle of a dedicated solution. They want to provide hosting that just works.

Web designers wanting web hosting (specifically reseller hosting) often opt for the reseller account route for the very same reason.

What we've done with our reseller accounts, is ensured it is designed for start ups to get a head start, and for existing businesses to get a boost. We supply all the tools you need to get up and running. Free SSL certificate (GeoTrust RapidSSL), domain reseller, legal documents, hosting templates etc. all fast track you to becoming a full web hosting company. Most importantly, our end user support for reseller hosting customers.

With a dedicated solution, you will need to outsource to somewhere such as India to get end user support for a dedicated solution, and even then - quality control will be a problem.

With InnoHosting, all is based in the US. Our end user support for reseller hosting accounts are already quality controlled. In fact, we are so confident in the quality we let you see the tickets and our responses. We've invested heavily in ensuring no other company in the industry is capable of providing end user support like InnoHosting does.

So forget going for a dedicated solution, a reseller account is where you should be starting your hosting company. If you don't have websites which demand a dedicated solution, then really you don't need it. Save yourself a few hundred dollars a month and spend it on advertising or improvement of services.

Ok, I'm gonna stop there before this whole post ends up sounding like a full on ad!

Read The Documentation!

2008-08-25T17:30:00.001-07:00

Ok, I know reading the hundreds of pages of documentation and help articles can be a boring task to do. Many don't bother.. they want to get stuck in and begin setting things up. How hard can it be right?

However, what many don't realise is how much helpful information and advice can be in those documents. Best practices, hints, tips and whatnot. You are actually at a disadvantage by not reading supplied documents.

For example, how many of you have actually read the help articles by cPanel or sat through each and every one of the flash tutorials? Not many I would assume. But consider this scenario, you have a potential customer which asks you a presales question, you already have a good deal of experience with using the various control panels. The customer asks if you can do xyz on your hosting. Based on your experience, you respond it's not possible. But what if it was possible and it was documented? What if that potential customer then asks another company who has read up on everything? You would have very well lost a sale!

With InnoHosting, we aren't light on the documentation we provide. You have the getting started guide, the cpanel help articles, the forum threads with the various howto's, the EndSupport documentation and the knowledgebase articles. A lot to take in and read. However, if you do take the time to actually read everything, you will have a significant advantage. You will know the systems inside out, you will know exactly what can be done and what can't, you will know the best and fastest way to perform certain functions.

So it is always important, that you do read everything supplied to you. You never what new thing you may learn :-)

Work With Your Supplier

2008-07-15T04:40:00.000-07:00

Work With Your Supplier

When it comes to web hosting, you will be dealing with many suppliers on a daily basis. Luckily for InnoHosting customers, a lot of that is consolidated and thus you deal with just InnoHosting. But even then no doubt you will be in touch with various other suppliers regarding your scripts and such too.

When something doesn't work, it's easy to become frustrated and even angry at your supplier. Often blaming them. Small issues from before suddenly become amplified into something big. That is of course natural, but many don't take into account how damaging it actually is when you let emotions loose. You begin shouting at your supplier, thinking how ridiculous it is of them not to resolve the problem, maybe even thinking they're too busy to even be bothered with your issue.

Non of this will help you, nor the supplier in any way. It will slow down resolution, it will have a long damaging effect on the relationship you hold with your supplier and it will waste your time and the time of the supplier.

But in those situations, you need to actually consider:
- Why is this company still in business?
- Why are some people still happy with them?
- If they are not handling my issue, are they just sitting at the computer playing games?

The logic becomes clear. Your supplier isn't ignoring the issue, your supplier isn't sitting around playing games. Your supplier is actually actively working on your reported problem. They are in business because they are doing something good and doing it well, they have happy customers because they are resolving issues as fast as they can.

You should work with your supplier. Give them the time they need to resolve things. If you are unhappy, there is no need to vent frustration by ranting, but contact the management team of your supplier and express your concern. State what the problem, state what you are unhappy about and state how you believe it should be resolved.

I have personally been on both ends of the spectrum. I've been in situations where I have lost patience with the supplier, and from experience, I can say it doesn't resolve anything. I've noticed being polite & courteous will make the staff more inclined to help you. Losing your patience and being hostile towards them will make them less likely to help you.

In terms of where we have been the supplier, I generally am more inclined to help a polite customer out. I get involved with their problems, share their concerns and thus have a personal interest in making things right. But if a client begins yelling, is abusive, acts hostile or doesn't give us a chance to listen to any concern they have and provide time to act on it, then I don't share the same enthusiasm. Obviously, the resolution of the issue isn't changed, and it is my obligation to continue working on the issue as I would with any other issue, but the issue no longer becomes your personal ambition to resolve it, rather it is an issue, and I just have to resolve it.

So before you submit that ticket, before you speak to your supplier. Take the time to calm down, understand humans are at the receiving end and they do want the issue resolved just as much as you do. Use appropriate channels to escalate any concerns and do share your concerns with your supplier. In the end it will strengthen your relationship with the supplier and potentially make it much more prosperous & successful.

Commonly Overlooked: Wording

2008-04-24T02:56:00.000-07:00

The wording of a website is something I believe is commonly overlooked, but is just as important as the design itself.

Too many times I have seen start-up hosts copying the style of writing from a larger provider which they aspire to be.

But it is worth noting that just because you copy aspects of another site, be it the wording, style of support etc. it doesn't mean you're going to experience the same level of growth and sign ups. Actually it won't mean anything at all.

Personally, I cringe when I see such a site. It shows lack of effort which can branch off and imply many other negative things. I have seen some InnoHosting customers do this too, so in this article, I'm going to provide some basic guidelines to follow when it comes to the content of your site.

TIP 1: Know your audience
A start-up host should not go out and advertise to the mainstream. The amount of customers is high, but so is the competition. As tempting as it may be, forget about it. Find a niche and know your niche! Know what type of customers you are attracting. Are they people wanting to host hobby sites? People which host design clients? Business users? Kids?

TIP 2: Tell them what they want to hear
Once you have established who your potential customers are, you can now begin wording your site according to what they want to see on your site. For example, say you are attracting hobby sites. Common sense dictates those people will generally want to put up some photos, maybe a blog, may not be technically minded and so want a simple to use system in which they can publish what they want easily, but without constraining their creativity. In such a case you would word your site to emphasise those qualities. I.e. make a more noticeable mention that an image gallery software is included, blogging software and SiteBuilder (all InnoHosting Resellers have the ability to provide those free of charge).

On the support page or whichever section you use to describe your site, you should play emphasis on the ease of use for the support. The friendliness of support, knowledge and speed. Reassure the visitor that with your company, the support staff are willing to help and explain things in an understandable format (note we are still carrying on the assumption that the site is attracting hobbyists).

So basically, you need to word your site to cater and attract the type of customers you are trying to attract.

TIP 3: Be articulate
Make sure you have a broad vocabulary. If not - broaden it! Nothing is more refreshing than reading text which easily flows from one sentence to the next. To achieve that, you need a good vocabulary and use a wide range of words. Avoid using words such as "and", "because", "but" etc. A rule not to break - *Never* use "and" more than once in any sentence. Nothing is more annoying than a sentence which uses "and" more than once. To me, it shows lack of creativity and lack of effort.

Read some articles on the net. Especially news websites (bbc.co.uk/news for example is a good place to start). Observe how they are wording the content of the articles. Notice how it keeps you engaged in the article regardless of how boring it may be.

Some examples of what not to say:
"Our support is super fast"
"Premium hosting" -> That is used so often it is just down right irritating. No host that genuinely provides a premium service is going to tell everyone they are "premium". Let the customer decide if you're premium or not.
"cheap hosting" -> It's a tricky one. It can be argued that it is a popular search term, but likewise, many are using it already and hence it can be difficult to make good use of this keyword in the first place.

TIP 4: Make your own style
To follow on what I mentioned before, don't copy the style of writing of another site. Some people attempt to look "cool" and so try to use more modern words or even words which have no place in that sentence. Make your own style that will have a lasting impact on the visitor, not something which is just a weak and lazy attempt to get the wording effective while not putting any effort in at all of which your company will not have a lasting impact on the client but rather turn out to just another average host.

TIP 5: Check your spelling and grammar
Pretty self explanatory.

TIP 6: Take your time!
Don't rush the wording! Take your time and do it properly first time around. The wording of your site should be something that will take several days to develop and perfect. Make several draft copies of each section which will contain some text.

I would like to kindly note that this article is not an example of well written content!

Till next time folks :-)

Pick Your Niche!

2008-01-16T11:11:00.000-08:00

With so many webhosting companies around, how can you possibly become successful on a large scale? Why should
anybody decide to go with your company? How will they even find out about your company?

The trick is, don't go after everybody at the same time. The hosting industry is huge with many new potential customers and segments you can go into. Mainstream hosts tend to target those that are new to webhosting, offering a high amount
of webspace and bandwidth which the user doesn't need or will ever fully use. You can of course go into mainstream hosting, but you will have a few large companies to compete with that have a huge advertising budget.

Alternatively, you can take the easier road. Find small niche's which you can exploit. For example, you can offer premium hosting services, local hosting services, country specific hosting services, speciality hosting services, hosting services to your customers of another business perhaps and much more.

When you target a niche, naturually you will have less competitors to deal with. You can set a higher price, have flexibility to offer something you are competent in.

But don't just pick any niche and go into it - write down the things you are good at, things which you know a lot about and see which one closely resembles a hosting niche you can look into. You will have more drive and motivation when you do something you really enjoy and know a lot about.

Of course, just picking a niche won't guarantee success or customers. It will increase your chances at gaining a customer, but you still have a lot more to do before seeing a viable return..Within the niche you choose, you need to differentiate yourself from the rest. Offer something they don't. Everybody promises "fast support", "99.9% uptime", "24x7 support", "backups" and whatnot. That is not enough of a reason for why people should sign up with you. You really need to think hard about what you can offer that nobody does. What "that" actually is something you will need to decide and come up with. Best approach would be to get customer feedback and conduct surveys to see what your customers really want.

Cheap Hosting & Brand Recognition

2007-12-20T10:01:00.000-08:00

Cheap hosting is sometimes frowned upon by those not willing to offer it, and regarded as "too good to be true". While this does have truth to it, it doesn't necessarily consider all the factors which lead the host to offer such a package.

Brand recognition is priceless. It's expensive and difficult to achieve but very sought after. Hosts can boost brand recognition by offering cheap hosting deals for a limited time. Penetrate the market with your cheap pricing and scoop up as many customers as you can - even at a loss.

After the promotion, you will have had a good deal of customers. Those customers may not be making you any money, but give them a good service, and they will spread the word by forum threads, talking to friends etc. They will also be paying for some, maybe even all of your costs at least.

It may also be possible that you will reach capacity and still be operating at a loss. This is completely normal. In such cases, you will need to expand your capacity. It is thus important that you have the funds to support such a model and be able to operate at a loss for small amounts of time. However, if you are at maximum budget already, offering very cheap hosting may not be always ideal. At least do try to break even.

If you have extra services, you can market it to them. For example you can sell them a reseller account, an SSL certificate, website design and whatever else you can do.

It is also important to control the rate at which you receive sign ups. You also need to understand that you will scoop up some customers which will expect the world for the couple of dollars they pay you per month. From experience, I have noticed the higher the price, the less a customer contacts support. But for customers signing up on cheaper packages, they tend to ask for more support. For those of you utilising the InnoHosting end-user support, it won't be something you will need to worry about much, since it will be us handling the support for you. But something to keep in mind for the future.

On a side note. I hope you all enjoyed your holidays and had a very happy new year!

Getting The Price Right - Part 2

2007-12-14T17:44:00.000-08:00

I was reading through my original post about pricing strategies. I think with all that text, I still didn't cover everything. So in this article, I would like to cover:

Sustainable Pricing
Modifying Pricing
Cheap Pricing Re-Visited

Sustainable Pricing

When you are a reseller, you may think your costs are limited to the monthly price you pay every month, which is of course true - but then what happens when you reach capacity? Need to upgrade? Need a server?

It's therefore important that the pricing you choose is sustainable to future growth. Consider the expenses of a dedicated server, and then consider the expenses of a 2nd server. Under the current pricing, how many customers will you need? Will the amount of customers per server mean the server will be overloaded?

Always consider future growth and how your pricing will sustain it.

Pricing Modifications

Prices are not set in stone (for new customers anyway). Existing customer won't take a price hike, however that is not to say it is not possible. Nudge prices up ever so slightly, but match that with extra value on the service. Introduce something new which justifies the increase. Give your existing clients the ability to upgrade to the new pricing scheme. If your incentives are good enough, many will be queueing up to pay you more.

Cheap Pricing Revisted

Now cheap pricing isn't the worst thing in the world. If you have enough cash reserves, then cheap pricing can be a good thing. Cheap pricing can be the key to the success of your business - it can also guarantee your business will fail. It is a fragile strategy to adopt, but done correctly, then you could be on the fast lane to success..

So how can your pricing make you successful without making you look cheap? How can you set low prices and still be able to sustain the model?

Check back soon for the next article where I will be talking about cheap pricing and brand awareness :)

EndSupport V3

2007-12-14T07:17:00.001-08:00

For our existing customers, you will probably know our EndSupport software has reached version 3 and it was released a couple of months back.

To those who are new and have not seen it, here are some screenshots which demonstrate what EndSupport looks like:

Main View - This is the home page you will see upon logging into EndSupport:

At a quick glance, you are able to see 5x open, closed and on hold tickets. On the left you have announcements, the top you have navigation console and centre you have the main screen.

Ticket List - A view of all tickets for the chosen status (open/closed/on hold)

Ticket View - Viewing a ticket

You are presented with the necessary relevant information such as date, priority, department, email, subject and of course the actual ticket. Above the details is a navigation pane allowing you to perform different functions on the support ticket.

Integration Options - Various options for integrating your website with the EndSupport

The integration offers a vast array of different way you can integrate the software. It features a full API for integrating the site *fully* on your own site to the look and feel you like. It offers the option of just branding the header+footer.

Other options include setting the reply to email address, a signature, company profile and much more.

The features of EndSupport are fully documented.

EndSupport is an in-house developed product by InnoHosting, and is exclusively only available to InnoHosting customers. We provide the support desk free of charge to all InnoHosting customers requesting it.

That's all for this part. I will be gathering some integration demos of our customers so clients can see how easily the EndSupport software can be integrated into their own site.

Getting The Price Right

2007-12-05T16:30:00.000-08:00

Reseller's commonly ask us what we think of their hosting prices. It can be difficult getting the right price, but many make the mistake of setting a price so low that it will either deter customers, or make it very difficult to sustain the low prices.

Although tempting, and natural sense to believe the lower the price, the more people will purchase, it does not necessarily work that way.

Of course price is a deciding factor, but it is not the only deciding factor either. There are so many hosts that offer "low cost, affordable" hosting, that it reaches a stage where you have hundreds of hosts offering the exact same thing, at the same low price which non can sustain.

Consider this, say you have enough money to purchase an average affordable car. It's low in price, it's affordable - so why not? But then consider you know that if you save up a little longer, or try your best to budget well, you can go and buy yourself your dream car. Which one will you be more motivated to do? Obviously, you would wait a little longer and buy your dream car. The same philosophy can be applied to webhosting. Setting a higher price but justifying it with extra features will tempt those that can't afford it yet, but know they will soon, to keep your company in mind and probably sign up in the future.

Another motivation for higher prices, is that you can save yourself a lot of time. For example, if you advertise for 4 weeks, and you manage to get 10 customers paying $2 each, that's $20 revenue per month you have generated. Consider online processing fees, that amount will probably reduce to $16 or $17 per month. What if you set your prices higher and targetted the more premium customers? If you set your prices to $5, and manage only 5 customers - that's $25 per month already. If you manage to get 10, that's $50. Not only now are you making more money from less amount of customers, but you are also cutting down on the time you need to spend supporting those customers.

So in summary, don't fall for the trap of setting your prices low thinking it will generate more interest. It won't. Set a high price, justify it with your services and justify it clearly on your website. Show what the customer is getting for his/her money. Over time, feel free to tweak your prices. Even increasing them as necessary.

There is a good demand of reliable webhosts and webhosts that are unique.

Yesterdays DNS Issues

2007-12-04T02:41:00.000-08:00

Well, yesterday was an eventful day to say the least. At approx. 9am GMT, a cPanel bug in one of our servers corrupted the DNS zone files. As our DNS works in a cluster, it wasn't too long before the corrupted zone files were synchronised by each server causing all zone files on all servers to be corrupted. The zone files contain information regarding your DNS settings.

By chance, Chris was able to catch this problem early on. This was by sheer luck that a customer was using dedicated IP's for his nameserver (thus not on the cluster anymore) on the same server which had the bug first. While he managed to fix a few hundred files, the other servers had already synchronised and so the problem was spread out across most of our systems.

Chris fought with his eyes to keep them open, but eventually he did need his sleep. He delegated the tasks to fix the problem to our 24x7 staff, and the lucky folks on shift were charged with the duties of going through thousands of zone files, checking the integrity and fixing those that need to be fixed.

Whenever we thought we had just about finished, more corrupted files were found. Not to mention the servers still kept synchronising making the job much harder..

Chris woke up not too long later and went straight back to work on fixing those zone files. He, along with the rest of the team did eventually manage to fix all zone files by isolating a server from the cluster and working on that alone. The rebuilt zone files were then copied over to all other servers, and the isolated server was brought back into the cluster.

This was the first major outage we had experienced due to a problem with our systems. Although we had no plan of action, the experience we have gained over the years with dealing with minor problems had prepared us for such an event. Chris delegated tasks to other staff members, and kept charge of the situation, while I handled things on the front and continued to send out updates by email as I received them.

Despite the extreme work loads staff were under, we still managed to answer all support tickets in under an hour.

For the most part, all customers were very understandable as they know downtime is really not something which has ever been a concern. We have maintained a steady 99.9% uptime throughout the years we have been around. However, we did receive the odd clients which decided they knew what they are talking about and demanded "answers" and an ETA. I did originally give an ETA based on information I had received, however after it be obvious that the issue is more complex than first anticipated, we stopped giving any ETA whatsoever...

One person in particular moaned about the lack of ETA at first and requested a "ball park" figure - so we gave him one. He then asked for another ETA, but this time, we told him we have no ETA. He for some reason decided that we did have an ETA and so demanded it. He failed to comprehend "I have no ETA" really does mean that we have no ETA. After which, he complained why we gave an ETA out in the first place.

But despite that, customers did adhere to our requests. Our forums served their purpose and allowed customers to communicate amongst themselves about the problem. Some pointing out our faults, some praising us - of which we appreciated both :-)

All that said, we did learn something from this experience, and we have already implemented measures to make sure this doesn't happen again. All systems are fully functional, and things are all back to normal :-)

Blog?

2007-12-02T11:58:00.000-08:00

Well, I guess it was a matter of time before InnoHosting launched its own blog. Personally, I always rejected the idea - I simply didn't want to copy other companies for the hell of it. But after evaluating the benefits (SEO, informal communication, talking about general things etc.) I think it is a pretty good idea to have a blog..

I will be looking to post some tutorials, communicate our ideas and plans for the forseeable future and just general chit-chat.

But here it is, our company blog. Enjoy :-)