The with the holiday/buying season upon us, I thought I’d take a bit of time and share our experience with what works in increasing your web hosting sales. Although this is targeted at web hosting companies, it can in reality be applied to almost any retail/online business and I’ll do my best to make it as generic as possible.
If you do not know who you’re selling to, how will you know they’re going to buy what you’re offering? Research your own business and your customers and make sure what you offer or plan to offer is going to be of benefit to them.
I know, it’s boring, it can be tedious and sometimes it’s discouraging because you feel like it’s not actually doing anything. You have everything planned out in your head anyway so surely we can just skip the step? Wrong… Planning is often overlooked too easily and it’s one of the most crucial aspects. Without careful planning, everything you do will be virtually pointless. Plan your new Sales strategy – don’t go in guns blazing and hope it just sticks.. By planning, you can do away with methods that just won’t work and focus your energy on the aspects that do work. Find out when your Sales peak, learn about the behavior of your shoppers and use your existing statistics to your advantage (we’ll go into further details about the power of statistics in another blog post).. Write things out in paper and make sure you follow it through..
Don’t neglect your existing client base. Many don’t realize how often your existing customers are on the hunt to purchase a complimenting product.. Find out what that is and make sure you offer it.
4. Make it noticeable!
Do what you need to do to ensure your new strategy is visible. If it’s a new promotion, make sure you get the word out, if it’s a new service, make sure you dedicate enough website real-estate to describe the positive points and why your visitors need it – and also why they should buy it from you.
5. Keep the offer Special
Don’t overdo your special offer, otherwise, it isn’t really a special offer. Set a time limit and stick to it.. Offer a “reserve” or “notify me” list so that the next time the offer is available, you can send a mail shot out to those interested and get a flurry of sign ups quickly. Don’t expect everyone to sign up however, some will have moved on.
Web Hosting is a very competitive industry, but it doesn’t have to be. Hardwork and dedication will take you far but it won’t overcome every hurdle. Careful planning and a good sales strategy will play an important part in boosting your sales.. Don’t be disheartened if the first few tries yield no results..It just means you need to go back to the draw boarding, input what you have learnt into your research, make a few tweaks and try again.. With good research and planning, you significantly increase your chances of something working first time round but it is important that you are realistic.
If you have any helpful hints & tips, feel free to comment below…