Brand Perception Part 2

Ok, so it may have taken a bit over a week.. but hopefully you have by now decided upon what impression you want to give to your visitors

As a taste case, let's take a fictional hosting company such as xyzhost. xyzhost focuses on Joomla specialised web hosting. As such, they are targeting a very specific niche.

Here are the four main impressions they want to give to their visitors:
- Joomla specialised web hosting
- Experienced staff
- Personalised service
- Business oriented.

xyzhost now need to ensure their website gives the above impression to their visitors. The website needs to be structured and designed in such a way where the above information can be broadcast to the user quickly and easily without actually outright saying it.

So let's start with the first:
Joomla Specialised Web Hosting

With such a specific niche, you may think their is only a limited amount of things you can say and display on your site. You tell your visitors you are doing Joomla hosting and think are pretty much done. But think how would you tell your visitors you do Joomla hosting without actually telling them? By following this trend of thought, you can quickly accumulate a list of things to include on your site. Afterall, those looking for Joomla may know already what they want, and rather search for Joomla hosting, they may search for specific aspects of Joomla hosting

So, below is a list of possible things to include on your website:
- A table showing the requirements of Joomla and that you support all of them
- Describing the best way to host Joomla. What is the most optimised environment?
- What you have done to ensure Joomla runs most efficiently on your hosting
- Finding out common things which people have problems with when it comes to running Joomla and how your services combat those
- How you make it easy to quickly install & deploy Joomla

By no means is the above an exhaustive list, but a general outline and potential content you can include.

Next, we move onto Experienced Staff. It is naturally assumed that any host will have experienced support staff, but many find this not to be the case. As such, you'll find many visitors looking for a host that knows what it's doing. Can explain technical details in simple English and confident enough to make bold statements about their areas of expertise. Perhaps throw in an opinion or two?

So, some things to consider:
- Experience your staff have with Joomla
- Show case a heavily customised and optimised Joomla install to show potential
- Provide reasoning why certain things are done the way they are. Maybe a security precaution you have taken and how this affects Joomla positively.
- Show case some example tickets which you have resolved and are proud of so your visitors know what type of support to expect.

Next up, providing a personalised service. Every visitor would like a feeling that they are your only customer. Customers will be at ease knowing you are flexible and can work around their requirements.

Some things to consider including on your site content are:
- Include community forums and build them up with many tutorials on complex things regarding Joomla to stimulate and encourage someone to provide their own opinion as well. Active participation in an open forum shows you are ready to get your hands dirty.
- Invite the visitor to contact you to discuss requirements
- Explain how you can cater to the different needs of a customer
- Advertise a free consultation of about 30mins to discuss client requirements


And finally, in our test case, xyzhost wants to show that they are business oriented.

Points to consider:

- Explain how your service will benefit their business
- Explain how you understand the importance of a reliable stable platform
- Explain what you do to ensure your hosting platform does all that it can to contribute to the success of their business


All simple steps which can help promote the image you are trying to portray to your visitors. The elements I have listed are not everything, and it varies by each case. But the key to getting those elements in the first place to decide what your goal is, and putting the points across without actually saying your goal.